Menu
Menu
STRATEGIC MARKETING CONSULTING
STRATEGIC MARKETING CONSULTING
We help businesses strengthen their market position, attract new customers, and accelerate growth through strategic marketing solutions. From market research and brand positioning to digital advertising, content strategy, and customer engagement, our experienced consultants turn business challenges into actionable strategies and measurable results.
Marketing Services
Market Evaluation
Discover untapped potential with comprehensive market analysis and competitive benchmarking. By delving deep into market dynamics and trends, we provide you with the strategic insights needed to identify and seize growth opportunities that align perfectly with your business goals.
Brand Positioning
Make your brand unforgettable with expertly crafted positioning strategies. We work to define and enhance your brand’s unique value proposition, ensuring it not only stands out in a crowded market but also deeply resonates with your target audience, fostering strong brand loyalty and recognition.
Digital Marketing Strategies
Take control of the digital realm with advanced strategies in SEO, content marketing, social media, and online advertising. Our tailored digital marketing plans are designed to maximize your online visibility, drive engagement, and convert interactions into meaningful business outcomes.
Advertising Campaigns
From initial concept to final execution, our advertising campaigns are engineered to capture attention and deliver measurable results. By leveraging multiple media platforms, we ensure your message reaches the right audience at the right time, driving both awareness and action.
Customer Engagement
Build lasting, meaningful relationships with your customers through personalized marketing efforts that go beyond the ordinary. We focus on optimizing customer experiences, turning satisfied customers into loyal advocates who will champion your brand.
Marketing Services
Discover untapped potential with comprehensive market analysis and competitive benchmarking. By delving deep into market dynamics and trends, we provide you with the strategic insights needed to identify and seize growth opportunities that align perfectly with your business goals.
Make your brand unforgettable with expertly crafted positioning strategies. We work to define and enhance your brand’s unique value proposition, ensuring it not only stands out in a crowded market but also deeply resonates with your target audience, fostering strong brand loyalty and recognition.
Take control of the digital realm with advanced strategies in SEO, content marketing, social media, and online advertising. Our tailored digital marketing plans are designed to maximize your online visibility, drive engagement, and convert interactions into meaningful business outcomes.
From initial concept to final execution, our advertising campaigns are engineered to capture attention and deliver measurable results. By leveraging multiple media platforms, we ensure your message reaches the right audience at the right time, driving both awareness and action.
Build lasting, meaningful relationships with your customers through personalized marketing efforts that go beyond the ordinary. We focus on optimizing customer experiences, turning satisfied customers into loyal advocates who will champion your brand.
Gain actionable insights with custom market and competitor analysis reports, identifying key growth opportunities and industry best practices tailored to your needs.
Strengthen your brand’s unique value with strategies that ensure it stands out and deeply resonates with your target audience, fostering lasting loyalty.
Enhance your online presence with effective digital marketing plans, including SEO, social media, and online advertising, designed to boost engagement and conversions.
Create impactful advertising campaigns that capture attention and deliver results across multiple media channels, from concept to execution.
Build strong, lasting customer relationships with personalized marketing strategies that focus on delivering exceptional customer experiences.
Gain actionable insights with custom market and competitor analysis reports, identifying key growth opportunities and industry best practices tailored to your needs.
Strengthen your brand’s unique value with strategies that ensure it stands out and deeply resonates with your target audience, fostering lasting loyalty.
Enhance your online presence with effective digital marketing plans, including SEO, social media, and online advertising, designed to boost engagement and conversions.
Create impactful advertising campaigns that capture attention and deliver results across multiple media channels, from concept to execution.
Build strong, lasting customer relationships with personalized marketing strategies that focus on delivering exceptional customer experiences.
Alvaro Rattinger is a marketing strategist, branding expert, and communications executive with extensive experience helping businesses navigate changing consumer behavior, digital transformation, and competitive markets. He is the General Director of Grupo de Comunicación Kätedra and publisher of Merca2.0, one of Mexico’s leading marketing and advertising publications.
His professional background includes executive education at Yale University and Northwestern University’s Kellogg School of Management, as well as specialized training in graphic design, print production, and editorial marketing in New York City.
Alvaro has taught at institutions including the University of Texas at Austin, the University of San Diego, and California State University San Marcos. He is also the author of New Game, New Rules: Cutting Edge Marketing (2013) and Asymmetric Marketing (2016).
Based in Mexico, Alvaro provides independent strategic marketing consulting services to Channel Partnerships and its clients, focusing on brand positioning, marketing strategy, and business growth.
Laura Bolaños is a digital marketing strategist with over 10 years of experience in SEO, paid search, content marketing, website development, and social media strategy. She holds a degree in Business Administration from Universidad Iberoamericana (2016).
Throughout her career, Laura has worked with startups and established corporations across industries including beauty, consumer products, and real estate. She specializes in developing integrated digital strategies that strengthen brand visibility, generate qualified leads, and drive measurable business growth.
Based in Mexico, Laura collaborates with Channel Partnerships on select client engagements, bringing expertise in digital strategy, campaign execution, and marketing performance. Her practical, results-oriented approach helps businesses improve their digital presence and achieve their marketing objectives.
