MARKETING SERVICES

GCK CONSULTING

your strategic marketing collaborators in alliance with Channel Partnerships

MARKETING SERVICES

GCK CONSULTING

your strategic marketing collaborators in alliance with Channel Partnerships

We connect you with industry-leading experts to deliver strategic marketing solutions that drive your success. Through our exclusive alliance with GCK Consulting in USA, you gain access to top-tier professionals who will turn your vision into impactful results.

Marketing Services

Strategic Solutions for Market Leadership

Market Evaluation

Discover untapped potential with comprehensive market analysis and competitive benchmarking. By delving deep into market dynamics and trends, we provide you with the strategic insights needed to identify and seize growth opportunities that align perfectly with your business goals.

Brand Positioning

Make your brand unforgettable with expertly crafted positioning strategies. We work to define and enhance your brand’s unique value proposition, ensuring it not only stands out in a crowded market but also deeply resonates with your target audience, fostering strong brand loyalty and recognition.

Digital Marketing Strategies

Take control of the digital realm with advanced strategies in SEO, content marketing, social media, and online advertising. Our tailored digital marketing plans are designed to maximize your online visibility, drive engagement, and convert interactions into meaningful business outcomes.

Advertising Campaigns

From initial concept to final execution, our advertising campaigns are engineered to capture attention and deliver measurable results. By leveraging multiple media platforms, we ensure your message reaches the right audience at the right time, driving both awareness and action.

Customer Engagement

Build lasting, meaningful relationships with your customers through personalized marketing efforts that go beyond the ordinary. We focus on optimizing customer experiences, turning satisfied customers into loyal advocates who will champion your brand.

Marketing Services

Strategic Solutions for Market Leadership

Discover untapped potential with comprehensive market analysis and competitive benchmarking. By delving deep into market dynamics and trends, we provide you with the strategic insights needed to identify and seize growth opportunities that align perfectly with your business goals.

Make your brand unforgettable with expertly crafted positioning strategies. We work to define and enhance your brand’s unique value proposition, ensuring it not only stands out in a crowded market but also deeply resonates with your target audience, fostering strong brand loyalty and recognition.

Take control of the digital realm with advanced strategies in SEO, content marketing, social media, and online advertising. Our tailored digital marketing plans are designed to maximize your online visibility, drive engagement, and convert interactions into meaningful business outcomes.

From initial concept to final execution, our advertising campaigns are engineered to capture attention and deliver measurable results. By leveraging multiple media platforms, we ensure your message reaches the right audience at the right time, driving both awareness and action.

Build lasting, meaningful relationships with your customers through personalized marketing efforts that go beyond the ordinary. We focus on optimizing customer experiences, turning satisfied customers into loyal advocates who will champion your brand.

Tailored Solutions

Tailored Solutions

Market Evaluation

Gain actionable insights with custom market and competitor analysis reports, identifying key growth opportunities and industry best practices tailored to your needs.

Brand Positioning

Strengthen your brand’s unique value with strategies that ensure it stands out and deeply resonates with your target audience, fostering lasting loyalty.

Digital Marketing Strategies

Enhance your online presence with effective digital marketing plans, including SEO, social media, and online advertising, designed to boost engagement and conversions.

Advertising Campaigns

Create impactful advertising campaigns that capture attention and deliver results across multiple media channels, from concept to execution.

Customer Engagement

Build strong, lasting customer relationships with personalized marketing strategies that focus on delivering exceptional customer experiences.

Market Evaluation

Gain actionable insights with custom market and competitor analysis reports, identifying key growth opportunities and industry best practices tailored to your needs.

Brand Positioning

Strengthen your brand’s unique value with strategies that ensure it stands out and deeply resonates with your target audience, fostering lasting loyalty.

Digital Marketing Strategies

Enhance your online presence with effective digital marketing plans, including SEO, social media, and online advertising, designed to boost engagement and conversions.

Advertising Campaigns

Create impactful advertising campaigns that capture attention and deliver results across multiple media channels, from concept to execution.

Customer Engagement

Build strong, lasting customer relationships with personalized marketing strategies that focus on delivering exceptional customer experiences.

Meet the GCK Consulting Team

Meet the GCK Consulting Team

Alvaro Rattinger

Alvaro Rattinger is a renowned expert in branding and a passionate advocate for new online marketing trends and social media. As the General Director of Grupo de Comunicación Kätedra and publisher of Merca2.0 magazine, Alvaro has established himself as a leader in the field of marketing and advertising.

With studies from Yale University and Kellogg School of Management, and extensive training in print production, graphic design, and editorial marketing in New York City, he brings a wealth of knowledge and experience to his role.

He is also a certified professor at prestigious institutions such as the University of Texas at Austin, the University of San Diego, and California State University San Marcos. An accomplished author, Alvaro has penned two books: New Game, New Rules, Cutting Edge Marketing (2013) and Asymmetric Marketing (2016).

Laura Bolaños

Digital Marketing Consulting Lead 

lpruneda@merca20.com

Laura graduated with a degree in Business Administration from Universidad Iberoamericana – IBERO in 2016. She has extensive experience in SEO, SEM, content marketing, website development, and social media, with a strategic approach and adaptability to emerging trends.

She has worked with a variety of clients, from startups to large international corporations, providing tailored solutions. Her leadership has been key in establishing successful digital marketing teams.

With over 10 years in the digital marketing industry, Laura has excelled in sectors from beauty products to real estate developments. Her passion for innovation and brand growth has helped numerous companies transform their marketing strategies and achieve new levels of success.

Paola Villagrán

Junior Marketing Consultant

pvillagran@merca20.com 

Paola Villagrán is a Junior Marketing Consultant with over eight years of experience in digital marketing, content strategy, and digital ecosystem management. She is a graduate of the Instituto Politécnico Nacional and holds a Digital Marketing Diploma from EDEM.

Throughout her career, she has led and actively contributed to the planning, execution, and optimization of comprehensive digital strategies, ranging from website creation and development to Google Ads campaign management, email marketing strategies, and benchmark analysis. Her experience has enabled her to coordinate results-driven communication initiatives and support continuous improvement processes within digital environments.

Her approach is defined by a strategic mindset, strong analytical skills, and a clear results-oriented focus, adding value to decision-making and to the sustained strengthening of the digital presence of the brands she collaborates with.